Our Story

More Than Care.
It's About People.

I AM PHOENIX was born from a deeply personal place — two sisters who witnessed firsthand the challenges of finding compassionate, trustworthy care for their own loved ones. That experience became the foundation of everything we do.

Get In Touch Our Journey
Our Mission

Why We Started

As sisters who have personally witnessed the challenges and joys of caring for elderly loved ones, Tara and Blair understand the importance of finding trustworthy, compassionate caregivers. That lived experience inspired them to create I AM PHOENIX.

With a wealth of combined expertise in the aged care industry, I AM PHOENIX was founded with a clear mission: to provide exceptional support, compassion, and empowerment to every client — treating them like family.

We believe everyone deserves to age with dignity in the place they call home. Our team brings genuine compassion and professional expertise to every visit — because great care is about more than just ticking boxes.

Start Your Care Journey
I AM PHOENIX team
What We Stand For

Our Values

Everything we do is guided by a set of core values that put people first.

💛

Compassion

We approach every client with genuine warmth and empathy. Care isn't just a service — it's a relationship built on trust, kindness, and understanding.

🎯

Personalisation

No two people are the same. Every care plan is tailored to the individual — their preferences, goals, routines, and what matters most to them.

🏆

Excellence

We hold ourselves to the highest standards in everything we do — from the quality of care we provide to how we communicate with families and clients.

🤝

Integrity

We are transparent, honest, and accountable. Families trust us with their most precious people — we never take that responsibility lightly.

🌱

Empowerment

We support independence, not dependency. Our goal is to empower clients to live life on their own terms, with the right support when they need it.

🏠

Home First

We believe home is where people thrive. Our services are designed to help seniors stay safely and comfortably in the place they love most.

Our Leadership

Meet Our Founders

Tara and Blair are sisters who built I AM PHOENIX from the ground up — driven by personal experience and a shared passion for changing the way aged care is delivered in Australia.

Together they bring a wealth of expertise in the aged care industry, combined with the kind of genuine empathy that only comes from having lived through the experience themselves.

Their vision is simple: every person deserves care that feels like family. Every single visit.

Our Full Journey Get In Touch
Tara — Co-Founder, I AM PHOENIX
Tara
Co-Founder
Blair — Co-Founder, I AM PHOENIX
Blair
Co-Founder
By the Numbers

Our Commitment

HCP
Approved Home Care Package Provider
100%
Personalised Care Plans for Every Client
Sydney
Wide Service Area Across All of Sydney, NSW
1800
879 224 — Call Us Anytime

Ready to get started?

Call us on 1800 879 224 or send us a message — we'd love to help.

Contact Us Today